By now you may have noticed that basically the only makeup brushes I use in my videos are ZOEVA. They are my go-to brushes that I use every single day.
Since falling in love with these brushes over a year ago, I've had the opportunity to try a whole lot of incredible ZOEVA products, work with the brand and have loved getting to know their team too.
Based in Frankfurt, Germany - ZOEVA is now one of the top selling brands at Sephora Australia. How AMAZING is that?! They started with brushes and have expanded into colour, with a wide range of eye shadow palettes, lipsticks and cheek products available, with many more exciting launches to come in the following months!
As an incredibly obvious fan of the brand, I was excited to chat to Zoe about everything ZOEVA and find out how it all came about...
RB: Firstly, I’d love to know where your love of makeup came from? Zoe: When I was a little girl I loved watching my mother putting on her make up, she was a perfectionist. She didn't use many products but everything was of high quality and I remember that it always felt like an event while watching her. It never seemed like a 'must' or a routine. I was and still am impressed by those moments.
RB: How did ZOEVA come about? Zoe: I was looking for quality makeup brushes in Germany and I simply could not find any affordable ones, so ZOEVA came to life in my own living room. I started selling brushes via Ebay and after a while the demand became higher and higher – that's how we slowly grew to today's size.
RB: How would you describe ZOEVA in 3 words? QUALITY, PASSION , LOVE.
RB: In your opinion, what makes ZOEVA unique? Zoe: Every thing we do needs to be perfect. If it's not a fit and/or not 100% we don't do it. My business is independent- that makes me free and freedom creates creativity.
RB: What are the ZOEVA products that you love most, and why? Zoe: I love the 104 Buffer Brush for applying my foundation. I do also love the Calli Graphic Liner along with the Graphic Lash Mascara.
RB: Where does your inspiration for creating such unique products come from? Zoe: I get inspired by a lot of things. I love music, fashion, art and international cultures. I like to travel but also to watch a good movie. I guess the answer would be that I walk around life with open eyes.
RB: What’s your best piece of advice for someone looking to launch their own beauty business? Zoe: Be true to yourself and honest to everyone that you work with, including yourself. Don’t compromise.
RB: What’s the biggest challenge you have overcome to get ZOEVA to where it is today? How did you get past it?
Zoe: There have been a lot of challenges but no matter what- you need to have a strong vision of what you want to achieve and where you want to go. At times, it is necessary to be persistent and resolute. I believe the best way to handle failure is to turn it into something positive: use it as motivation to be even more successful and never lose sight of your goals.
RB: What achievement are you most proud of?
Zoe: My team- it makes me proud every day. We create products that are sold globally, which is something I would have never imagined when I started. We get a lot of direct feedback from our customers via Customer Service, Twitter, Facebook, Instagram on all channels. This exchange is special and immensely important to continue to be close to our fans and customers around the world.
Offering a product that speaks to every woman, regardless of her background makes me more than proud, it makes me happy.
RB: Which new ZOEVA products are you most excited about? I know I could write a LONG list of mine!
Zoe:Definitely about the Brow Collection and Strobe Spectrum Palettes.